How Machine Learning Can Transform the Financial Sector in 2024


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Graeme Russell - Senior Consultant

Various industries, such as e-commerce, healthcare, and entertainment, have used Machine learning (ML). But what about the financial sector? How can ML benefit financial institutions and their customers in the coming year?

Let’s explore some of the applications and use cases of ML in finance and how they can improve efficiency, accuracy, and customer satisfaction. We will also discuss some of the challenges and opportunities ML presents for the financial sector in 2024.

Applications and Use Cases of ML in Finance

ML can help financial institutions to:

  • Automate business processes and reduce operational costs. For example, ML can process invoices, generate reports, monitor transactions, and detect anomalies.
  • Enhance customer relations and retention. For example, ML can create chatbots, personalize recommendations, segment customers, and predict churn.
  • Optimize trading and investment strategies. For example, you can use ML to analyze market data, generate trading signals, and manage portfolios.
  • Detect and prevent fraud and cyberattacks. For example, you can use ML to identify fraudulent transactions, flag suspicious activities, and protect sensitive data.
  • Comply with regulations and manage risks. For example, you can use ML to monitor compliance, assess creditworthiness, calculate capital requirements, and optimize risk management.

Some of the use cases of ML in finance that are expected to grow in 2024 are:

  • Algorithmic trading: Using algorithms to make trading decisions based on defined boundaries and specifications. ML can help to improve the performance and efficiency of algorithmic trading by adapting to changing market conditions and learning from historical data.
  • Fraud detection and prevention: Identifying and preventing fraudulent activities and cyberattacks. ML can help to detect and prevent fraud by analyzing large volumes of data, finding patterns and anomalies, and alerting the authorities.
  • Portfolio management and robo-advisory: Managing and optimizing investment portfolios and financial advice. ML can help provide portfolio management and robo-advisory services by analyzing the risk and return profiles of different assets, creating optimal asset allocations, and offering personalized recommendations.
  • Credit scoring and lending: The evaluation and provision of credit and loans. ML can help improve credit scoring and lending by using alternative data sources, such as social media, online behavior, and transaction history, to assess borrowers’ creditworthiness and default risk.

Challenges and Opportunities of ML in Finance

While ML offers many benefits for the financial sector, it also poses some challenges and risks that must be addressed. Some of the challenges and opportunities of ML in finance are:

  • Data quality and availability: The quality and availability of data are essential for the success of ML applications. However, data can be incomplete, inaccurate, outdated, or biased, affecting the reliability and validity of ML models. Therefore, financial institutions must ensure that they have access to high-quality and relevant data and follow ethical and legal standards for data collection, storage, and use.
  • Explainability and interpretability: The explainability and interpretability of ML models are essential for the transparency and accountability of ML applications. However, some ML models, such as deep neural networks, can be complex and opaque, making it difficult to understand how they work and why they make certain decisions. Therefore, financial institutions must develop methods and tools to explain and interpret their ML models and communicate their results and implications to stakeholders and regulators.
  • Regulation and governance: The regulation and control of ML applications are essential for the safety and security of ML applications. However, the current regulatory framework for ML in finance may not be sufficient or consistent, creating uncertainty and inconsistency for financial institutions and their customers. Therefore, financial institutions must collaborate with regulators and policymakers to develop and implement clear and coherent rules and standards for ML in finance and monitor and audit their ML applications regularly.


Machine learning is a powerful and promising technology that can transform the financial sector in 2024. ML can help financial institutions automate business processes, enhance customer relations, optimize trading and investment strategies, detect and prevent fraud and cyberattacks, comply with regulations, and manage risks. However, ML also presents challenges and risks that need to be addressed, such as data quality and availability, explainability and interpretability, and regulation and governance. Therefore, financial institutions need to adopt a strategic and responsible approach to ML to leverage the opportunities and overcome the challenges that ML offers.


Pomerol Partners creates and delivers meaningful, business-focused data solutions. We are not general technologists; we specialize in data and data-driven projects. Our team of consultants and data engineers have a depth of experience across the full analytics supply chain – from initial data extract, through transformation and modelling, to dashboarding and operational alerting, and, onward to machine learning and predictive analytics. We also integrate data into customer facing portals. We work in a wide range of industries across a wide range of business functions including sales, operations, finance, manufacturing, marketing, and, more. Our clients include the Fortune 100 to 100 employee companies. Our consultants are in the United States, United Kingdom, and Portugal.

Curious what value ML can drive for your company? Book a complimentary ML Readiness workshop with us and see for yourself.