Marketing Performance

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Case Studies
29 July 2019

Introduction

Pomerol was able to transform the clients marketing performance dashboard through the use of Qlik Sense in order to track their main marketing KPIs based on their marketing insight data.

 

Challenges

  1. Multiple data sources where being used.
  2. Delivery of Self Service data reporting/analysis platform.
  3. Load data from multiple data sources in one data model so business users could access and do analysis on data in one place.
  4. Create design and visualisation objects in a way to get real value out of the data.
  5. Reduce the time of producing reports.
  6. Deliver mobile BI so business users could access the dashboard anywhere on any device.

 

Solutions

A Qlik Sense Marketing Performance dashboard was created.

Performance of the main marketing KPIs where being tracked.

Support for the client with regards to the review and deployment of marketing budget.

Final results vs predicted results where available for comparison.

Filtering into granular data was available for the client to drill down within the report.

#Marketing Intelligence #Qlik #Qlik Sense

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