INDUSTRY | FMCG
Consumer Goods & Retail
Retailers operate in a highly competitive environment where operational efficiency is a business prerequisite. The need to meet customer demand with relevant offers and a high quality shopping experience across channels, supported by an efficient and cost effective supply chain is complex. Data, product and information flows are many and varied across shopping channels and supply chain systems so getting intelligence and insights for a true omnichannel view of the business can be quite difficult.
Pomerol works with our FMCG clients to provide intelligence and insights across all shopping channels providing visibility into sales, inventory, customer and supply chain processes.
Consumer Goods Case Study
Case Study: Business Intelligence in a Retail Environment – Challenges, Solutions & Impacts
Introduction Today’s retail environment is exposed to many different challenges from all angles in the industry. Short term trends, media impact, competitor campaigns and even the weather can have unforeseen…
Bring your CRM to life with more than 5000 qualified data points on each one of your customers – providing extensive information on household demographics, consumption attitudes and spending behaviour….
Data Management – Extract, Transform, Load
In today’s rapidly changing data environment, it is critical that IT and business work together in order to unlock the competitive advantages within their data. However, legacy business intelligence processes…
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