How To: Marketing Intelligence

Pomerol Partners has teamed up with RUF Strategic Solutions to create a marketing intelligence application that enables you to enrich your customer database with real demographic, personality and behavioural profiles. The marketing intelligence database will reveal the distinctive demographics, phychographics, media preferences and buying habits of your most valuable audience segments, so you can deliver campaigns that appeal specifically to them. You can also expand your customer base by using RUF’s profiling engine to identify new customers who fit the characteristics of your ideal customer. Understanding the distinctive traits of individual customers enables you drive more targeted and meaningful campaigns, and increase engagement and conversion.

The free marketing intelligence demo application is available for download from the Qlik Market, and this short video will show you how to load in your own customer data set and experience the API for yourself.